How does page speed affect SEO?

Page speed directly impacts both user experience and rankings. Google considers speed via Core Web Vitals:

• LCP (Largest Contentful Paint) – how fast the main content loads.

• FID (First Input Delay) – how quickly users can interact.

• CLS (Cumulative Layout Shift) – how stable the layout is.

  
  

A slow site increases bounce rates and reduces conversions. Optimizations include compressing images, using lazy loading, caching, minifying CSS/JS, and adopting CDNs.

Google prioritizes fast, mobile-friendly websites, especially for competitive queries.