Alexander Soliman

Profile

Join date: Oct 27, 2024

About

A +10 Years Digital Marketing Professional based in Dubai, UAE, dedicated to driving high-impact brand visibility, traffic growth, and conversions in an AI-first search landscape. Expertly bridges the gap between traditional digital marketing frameworks and modern, data-driven AI optimizations to keep brands ahead of evolving search behaviors. Proven track record in orchestrating multi-channel strategies that blend advanced Search Engine Optimization (SEO), Paid Search (PPC), and forward-thinking content structures to maximize return on investment (ROI).

Posts (50)

Sep 22, 2026 ∙ 5 min

Google Just Told Retailers Where AI Shopping Is Heading: Rethink Retail 2026

Google held Rethink 2026 as two virtual sessions. Rethink Retail ran on September 16 and Rethink ROI on September 17, both at 10 a.m. ET. The retail session focused on preparing marketers for an AI-powered holiday season, with fresh shopping insights and practical next steps. Google framed it as an ads event, but the most important changes land squarely in SEO territory. Every major announcement comes back to one idea: AI surfaces now decide which products shoppers see, and they decide based...

Jun 27, 2026 ∙ 6 min

Citations vs. Mentions in AI Search: What is the difference and how to optimize for each

If you've checked your brand's visibility in ChatGPT, Perplexity, or Google's AI Mode lately and felt confused by what you found, you're not alone. Your brand might show up in an AI-generated answer with a clickable source link — that's a citation. Or it might just get talked about by name with no link at all — that's a mention. These are not the same thing, they're not earned the same way, and most brands are optimizing for the wrong one. Understanding the difference is quickly becoming one...

May 30, 2026 ∙ 2 min

Google Says Skip llms.txt. Its Own Tool Checks for It Anyway. Here's What SEOs Should Know.

Google is sending two contradictory signals on llms.txt — and both are coming from inside the house. On May 15, Google's Search Central published its official AI search optimisation guide. It named llms.txt directly in a mythbusting section, grouping it alongside content chunking and AI-specific schema as tactics that do not help with AI Overviews, AI Mode, or any generative AI Search feature. Gary Illyes confirmed publicly: Google does not support llms.txt and has no plans to. Five days...