Search hasn’t stopped growing — but clicks to websites have. That’s the uncomfortable paradox behind “Zero-Click Search 2.0,” the new era where AI assistants and AI-enhanced SERPs answer user questions before a click ever happens.

In today's competitive digital landscape, understanding your target audience's journey is crucial for effective SEO. By mapping out the...

Understanding human behavior can be a game-changer in optimizing customers online journey for conversions. Behavioral science offers a...