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If you've spent any time digging into your website’s performance data, chances are you've noticed a puzzling issue: the number of clicks...

What is TF-IDF TF-IDF (Term Frequency-Inverse Document Frequency) is a powerful statistical measure used in information retrieval to...

What is search intent Search intent refers to the primary purpose or goal a user has when typing a query into a search engine. This...

HTTP status codes are messages sent from a website's server to the browser, indicating whether a request can be fulfilled. Defined by the...

What is Sitemap.xml file A sitemap is a file that provides a roadmap of your website for search engines like Google. It lists the...

If your website doesn't feature a large volume of frequently updated pages, or if your pages are typically crawled on the same day...

What are canonical tags Canonical tags in SEO are HTML elements (<link rel="canonical" href="URL">) added to a webpage’s header to...

What is Robots.txt file The robots.txt file is a simple text file that resides in the root directory of a website (e.g.,...

1-Focusing on the website SEO status instead of the actual business needs when crafting the strategy: Many SEOs will start their strategy...