Do backlinks still matter in 2025?

Yes — backlinks are still one of Google’s strongest ranking signals.

A backlink from a relevant, high-authority website is like a vote of confidence. The more quality links you have, the more credible your site appears.

However, quality matters more than quantity. Spammy or irrelevant links can trigger penalties. Today, the best strategy is to earn backlinks naturally through high-value content, digital PR campaigns, partnerships, and thought leadership, rather than outdated link-building schemes.