What’s the difference between on-page and off-page SEO?

• On-page SEO involves elements you control on your site: keyword research, content optimization, title tags, meta descriptions, URL structures, images, and internal linking. It makes your site relevant and easy to understand for both users and search engines.

• Off-page SEO refers to external signals: backlinks, social media presence, brand mentions, and digital PR. It builds trust and authority.

Both are essential: on-page gets you indexed and ranking, off-page boosts you above competitors.