What is SEO

SEO (Search Engine Optimization) is the practice of optimizing your website so it appears higher in search engine results for relevant queries. It combines technical improvements, content creation, and user experience optimization.

SEO is important because most people don’t go past the first page of Google — if you’re not visible there, you’re losing potential customers to competitors. Beyond visibility, SEO builds trust and credibility, reduces dependency on paid ads, and drives sustainable, long-term traffic that continues to grow with consistent effort.