What is technical SEO?

Technical SEO focuses on ensuring your website is easy for search engines to crawl, index, and interpret. Without it, even great content won’t rank well.

Core aspects include:

• Crawlability: Using robots.txt, XML sitemaps, and clean URL structures.

• Indexability: Preventing duplicate or thin pages from diluting authority.

• Speed & Core Web Vitals: Fast loading, stable layouts, responsive design.

• Mobile-first optimization: Making sure the mobile version is flawless.

• Structured data: Adding schema markup to help search engines understand entities and context.

Technical SEO is like the foundation of a house — invisible to users but essential for long-term stability.