How is SEO changing with AI and voice search?

Search is evolving rapidly. With AI-driven results (Google’s AI Overviews, Bing Copilot, ChatGPT), users get answers directly in search engines.

To adapt, focus on:

• Entity-based SEO: Optimizing for topics, not just keywords.

• Structured data & schema: Helps AI understand context.

• Conversational content: Aligns with voice search queries (e.g., “What’s the best gym near me?”).

• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness): Content needs credibility and human touch.

Voice and AI-driven search favor natural language, FAQs, and clear answers, so businesses must adjust content strategy to remain visible.