Is SEO better than paid ads (PPC)?

Both SEO and PPC have strengths.

• SEO: Builds long-term, sustainable traffic. Cost-effective in the long run but takes time.

• PPC: Provides immediate visibility and is great for time-sensitive promotions, but stops as soon as you stop paying.

The best strategy is often a hybrid: use PPC for instant results and testing, while building SEO for lasting growth. PPC data (high-converting keywords) can also inform SEO strategies.